Personal branding happens with every post we ever make. No need to bullshit or exaggerate to our followers because transparency is key. We have to give our followers the real deal because we want people to know that we’re relatable, funny, and most importantly ahead of the curve! As our summer intern is getting ready to leave Crush Brands, she reflects on what this industry has taught her.
You won’t get followers from sitting around and doing nothing:
Unless you’re famous AF, you have to be proactive to get more followers! Post at smart times, take aesthetically pleasing pictures, and make people WANT to follow you for being something new in a sea of unending content. Take advantage of peak times to get the maximum amount of exposure. Managing social media accounts is a 24/7 job, so be on the lookout for the next greatest post—always.
Connect with important people:
Get word out that you and your brand are important. It’s crucial to connect with your audience but also get yourself recognized by influencers. Relationship building is crucial, and Crush Brands works hard to achieve this. We’re always trying to stay up-to-date with what’s trending and connect with other like-minded accounts. Get your brand onto people’s radar.
Don’t post the boring because nobody cares:
Be creative. Who wants to follow an account that posts the same content daily or posts information that puts us all to sleep?? Not us! One tip that we have is to see what competitors are doing and if it’s working for them or not. Get inspired by all that is online. Trending topics change daily, so keep up!
Did you know Facebook, Insta, and Snapchat were different??
As a fan, why would you follow you on Facebook and Twitter if you were going to see the same content on both? Post different content on each platform because your users expect different content on each site. Each social media is its own channel. Its imperative for social media managers to take into consideration the audience, the style, the tone, and the successes (or epic failures) of previously posted content on each channel INDIVIDUALLY.
Make Something from Nothing:
Content curation is creating something meaningful out of all of the information on the Internet. This may sound simple, but it is definitely not. Unless your salad has diamond encrusted salad dressing that is also fat-free, don’t share an update about it. You’re trying to break through all of the social media noise, so make your content stand out. You have to discover new exciting information that not many people are aware of yet but would be interested in hearing about.
Videos are never going out of style:
Have you noticed all of the videos on your Facebook newsfeed? You want to keep scrolling down the newsfeed, but for some reason you always end up watching video posts. From Buzzfeed’s Tasty videos to current events, videos dominate in the social media industry. If you see a video you like, you can recreate it for your brand! Make the products or message relevant to your business, but be sure to maintain the quality. The goal is not plagiarism but rather inspiration. Be open to be inspired.
Make each follower feel like 1 in a million:
With apps like Snapchat, Facebook Messenger etc., users have more of an opportunity to personalize their online presence. Yes, you want as many followers as possible, but you also want to have meaningful connections with each user. In the case of a celebrity, athlete, or person of high public interest, the real leverage comes from interaction with fans not from the number of followers. The interactions have to be real. Be transparent because the more relatable, the better.
Lighting and Editing are our best friends:
FaceTune is great for the amateur editor but having a team capable of creating flawless Photoshop pictures is really important. We want our clients to be pleased with the results so creating the best possible lighting is essential. One of the most helpful lighting accessories has to be our ring light. It’s impossible to look bad in front of this! We work hard to make photo editing look unbelievably natural.
Got a secret, can you keep it?
We work for many high-profile celebrities and athletes, which requires a confidentiality agreement. This clientele requires flawless editing and personalized posts. We have to always consider their privacy and post strategically. Their social media accounts are highly scrutinized, so every word counts on our end and every warped image from poor photo editing gets them in trouble!
Never too many #Hashtags
Hashtags are absolutely crucial on social media, but are you using them correctly? We’re always after the greatest visibility without oversaturation. We never want to use too many hashtags or hashtags that are not completely relevant to our posts. To capture the audience we want, we MUST do our due diligence on strong and searchable hashtags.
What’s really worthy of a retweet or a share? You don’t want to make the mistake of retweeting or following an account that puts bad content out on the Internet. See if you agree with other content they post and if they are a reputable account. When’s the best time to post to social media? What’s the ideal amount of characters per post? These are just a few of the burning questions social media managers have to constantly assess and answer. Managing social media accounts is much more complicated than most people would imagine. To be successful, start by figuring out who your audience is and what your brand account is all about.