My Time at Crush Brands

Personal branding happens with every post we ever make. No need to bullshit or exaggerate to our followers because transparency is key. We have to give our followers the real deal because we want people to know that we’re relatable, funny, and most importantly ahead of the curve! As our summer intern is getting ready to leave Crush Brands, she reflects on what this industry has taught her.

 You won’t get followers from sitting around and doing nothing:


Unless you’re famous AF, you have to be proactive to get more followers! Post at smart times, take aesthetically pleasing pictures, and make people WANT to follow you for being something new in a sea of unending content. Take advantage of peak times to get the maximum amount of exposure. Managing social media accounts is a 24/7 job, so be on the lookout for the next greatest post—always.

Connect with important people:


Get word out that you and your brand are important. It’s crucial to connect with your audience but also get yourself recognized by influencers. Relationship building is crucial, and Crush Brands works hard to achieve this. We’re always trying to stay up-to-date with what’s trending and connect with other like-minded accounts. Get your brand onto people’s radar.

Don’t post the boring because nobody cares:


Be creative. Who wants to follow an account that posts the same content daily or posts information that puts us all to sleep?? Not us! One tip that we have is to see what competitors are doing and if it’s working for them or not. Get inspired by all that is online. Trending topics change daily, so keep up!

Did you know Facebook, Insta, and Snapchat were different??


As a fan, why would you follow you on Facebook and Twitter if you were going to see the same content on both? Post different content on each platform because your users expect different content on each site. Each social media is its own channel. Its imperative for social media managers to take into consideration the audience, the style, the tone, and the successes (or epic failures) of previously posted content on each channel INDIVIDUALLY. 

Make Something from Nothing:


Content curation is creating something meaningful out of all of the information on the Internet. This may sound simple, but it is definitely not. Unless your salad has diamond encrusted salad dressing that is also fat-free, don’t share an update about it. You’re trying to break through all of the social media noise, so make your content stand out. You have to discover new exciting information that not many people are aware of yet but would be interested in hearing about.

Videos are never going out of style:


Have you noticed all of the videos on your Facebook newsfeed? You want to keep scrolling down the newsfeed, but for some reason you always end up watching video posts. From Buzzfeed’s Tasty videos to current events, videos dominate in the social media industry. If you see a video you like, you can recreate it for your brand! Make the products or message relevant to your business, but be sure to maintain the quality. The goal is not plagiarism but rather inspiration. Be open to be inspired. 

Make each follower feel like 1 in a million:


With apps like Snapchat, Facebook Messenger etc., users have more of an opportunity to personalize their online presence. Yes, you want as many followers as possible, but you also want to have meaningful connections with each user. In the case of a celebrity, athlete, or person of high public interest, the real leverage comes from interaction with fans not from the number of followers. The interactions have to be real. Be transparent because the more relatable, the better.

Lighting and Editing are our best friends:


FaceTune is great for the amateur editor but having a team capable of creating flawless Photoshop pictures is really important. We want our clients to be pleased with the results so creating the best possible lighting is essential. One of the most helpful lighting accessories has to be our ring light. It’s impossible to look bad in front of this! We work hard to make photo editing look unbelievably natural.

Got a secret, can you keep it?


We work for many high-profile celebrities and athletes, which requires a confidentiality agreement. This clientele requires flawless editing and personalized posts. We have to always consider their privacy and post strategically. Their social media accounts are highly scrutinized, so every word counts on our end and every warped image from poor photo editing gets them in trouble!

Never too many #Hashtags


Hashtags are absolutely crucial on social media, but are you using them correctly? We’re always after the greatest visibility without oversaturation. We never want to use too many hashtags or hashtags that are not completely relevant to our posts. To capture the audience we want, we MUST do our due diligence on strong and searchable hashtags.



Our advice:

What’s really worthy of a retweet or a share? You don’t want to make the mistake of retweeting or following an account that puts bad content out on the Internet. See if you agree with other content they post and if they are a reputable account. When’s the best time to post to social media? What’s the ideal amount of characters per post? These are just a few of the burning questions social media managers have to constantly assess and answer. Managing social media accounts is much more complicated than most people would imagine. To be successful, start by figuring out who your audience is and what your brand account is all about.


With Love From Italia: Why Italy Should Be Your Next Destination

Ever heard of Prada, or maybe Parmesan cheese? Italy is home to so many iconic fashion brands, sports cars, foods, wines and so much more. If the phrase “wine is cheaper than water” doesn’t convince you enough to hop on a plane to Italy, here’s a few of Italy’s top destinations that hopefully will!

  1. Florence, Italy: The city of gold and leather

With the great summer weather, this city tends to fill up with tourists. Avoid the long lines by getting tickets in advance, starting your days early, and prioritizing places/attractions you want to see most. Make a general schedule so you stay on track and get to take advantage of all that Florence has to offer!

Restaurant Suggestions:

-Osteria delle Tres Panche: Four cheese truffle ravioli, and their spicy maccheroni pasta are to DIE FOR! They have incredible lemon chicken, meatballs, and cheesecake! There are only 3 benches in the entire place, and this is a GREAT place to avoid the tourist frenzy since its mostly locals eating here!

*MUST make reservations in advance!

-Gusta Pizza: Incredible Neapolitan style pizzas. They have a special pesto pizza, but only available if you ask for it!

-Al Antico Vinaio: Stop in here for a quick sandwich when you’re on the go! You can either create your own sandwich or trust the men behind the counter to create one for you.

*TIP: Don’t go at peak lunch hours or you will have a line. Go around 11 am or 2/3 pm.

-13 Gobbi: -Great for a typical Tuscan meal at very reasonable prices. Pictured above is their famous rigatoni with red sauce and lots of cheese. Looks simple but tastes phenomenal!

*Make a reservation! This place is always busy.

-Sesto at the Westin: Go to the restaurant, Sesto, at sunset for an amazing view of Florence along the river with delicious appertivo (Italian version of happy hour)!


Tourist Attractions:

-Piazzale Michelangelo: Skip the steep climb to the top of the Duomo (the Cathedral) and hike up to the top of this Piazzale! The Duomo climb of 400 stairs is pretty claustrophobic, and there is almost always a line. Instead, cross over the River and see the entirety of Florence from this great lookout.


Our recommendation: Take a bottle of wine with you and watch the sunset up here!

-Galleria dell’Accademia: Home to Michelangelo’s famous sculpture, the David. Go early or get your tickets ahead of time. Otherwise, you will be waiting in line for a while!

-Ponte Vecchio: Famous bridge over the Arno River lined with jewelry stores. Beware: some of the vendors are selling inauthentic pieces so be cautious!


Day Trips: It’s super easy to take a day trip from Florence by train or even bus departing out of Santa Maria Novella train station!

-Cinque Terre: travel here by bus or train to hike between 5 cliff side towns on the coast. Pesto was first created here!

-Milan: The fashion capital of the world is only an hour and a half train ride from Florence!

-Pisa: less than an hour away by bus. **FYI, there’s nothing to do here besides the Leaning Tower of Pisa!

-Bologna: 30 minutes away by train, great for pasta Bolognese and shopping.

-Venice and the gondolas are a short train ride away!



-The San Lorenzo Leather Market: very negotiable prices for all things leather! This outdoor market is next to the Central Market, so you can grab a quick bite to eat during your shopping spree. This area is very touristy, so watch out for pick-pocketers and know that you can easily bargain!

-Cross over the Ponte Vecchio towards Pitti Palace, and there are a lot of higher end leather stores for nice jackets, purses, gloves, and more. A few personal faves were Madova (for gloves), Anna’s, and Parri’s (for leather jackets and purses). These stores line the main street so you can’t miss them!


  1. Tuscany, Italy: A Wine Tour a Day, Keeps the Doctor Away

Sit back, relax, and enjoy Tuscany’s best vino! Tuscany is famous for producing Chianti, Brunello di Montalcino, and Vino Nobile di Montepulciano wines. Enjoy wine tastings at these world-renowned vineyards with a magnificent view.

If you have time, take a cooking class and learn about traditional Tuscan cooking. Traditional foods include ribollita (a thick vegetable soup), bruschetta, and biscotti!


Beware: Tuscans do not use salt in their bread! Tasted pretty bland to us, but this is a longstanding tradition of the region.


  1. Positano, Italy: Life’s a climb, but the view is great

Positano, a vertical town along the Amalfi Coast, is known for its colorful houses, fashionable boutiques, delicious restaurants, luxurious hotels, and breathtaking views. Oh yeah, and the crazy amount of stairs! To get to most places, you have to climb stairs, as cars are limited to the one and only main road.


This small town nestled in the cliffs is a MUST see. The main season to visit starts in May and goes until the end of October, otherwise most of the restaurants and activities are shut down for the off-season. Our recommendation is to go in mid-May or September/August to avoid the large tourist groups that take over during the summer!


Fun Things to Do:

-Relax on the volcanic sandy beach in Positano! Cute boutiques, the domed church, and many restaurants serving fresh seafood, homemade pastas, and delicious limoncello all surround the beach.


-Take a day trip to Capri to see the Blue Grottos. It’s super easy to take a boat from Positano, and the view is incredible! There’s nothing better than being on those bright blue waters.

-On your way back to the train or airport in Naples, stop in the town of Herculaneum to see ruins from the Mt. Vesuvius volcanic eruption. In our opinion, much more preserved than Pompeii!


General Tips about Italy :

-Learn to take the trains: You can get almost everywhere via train. They’re super easy to figure out and relatively inexpensive!

-Italians eat three-course meals typically, but don’t worry because these meals are much lighter than the American version of Italian food!

  1. Antipasta (appetizer)
  2. Primo (pasta)
  3. Secondo (meat or fish)

-Tipping isn’t always customary. You can tip someone if they go above and beyond what’s necessary!

Useful phrases:

Hello and Goodbye: Ciao

Thank you: Grazie

You’re welcome: Prego

Bathroom: Bagno

Piazza: Square

Red wine/white wine: Vino Rosso/ Vino Bianco

Beer: Birra


Whether you’re going to Italy for a few days or studying abroad for 4 months (like our new intern Haley), there will never be a shortage of things to do or eat in Italy. Each city is filled with its own unique history, making the country a MUST-SEE!


With that in mind, we hope you have a great trip! Or as the Italians say, Buon Viaggio!

Crushing Hard on our New Intern!

Born in the Big Apple, Raised in Houston, Texas. This girl has just returned from her worldly travels and is back in America settling down with CB this summer in Dallas, Texas!

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CB: What have you been up to for the past few months?

Haley: I just got back from studying abroad in Florence, Italy for 4 months. While I was here I got to travel all over Europe and the UK.


Fave TV Shows:

Suits and Scandal


 Do you have any siblings?

One younger brother, but people always think he’s older since I have a baby face! I’m 5’1 and he’s 5’8.


What’s your go-to Starbucks drink?

Depends on the season, but I love my skinny vanilla lattes all year round! My winter go-to is a skinny peppermint mocha.


Food Addictions:

I’m a HUGE snacker! Honeycrisp apples and Boom Chicka Pop Popcorn are two of my favorite snacks.


Fave Social Media Platform:

I’m always checking Instagram and Snapchat. However, Snapchat is my favorite because it’s more raw and in the moment than Instagram. I also love the new Snapchat filter that makes my cheeks look flawless!!


Instagram accounts you love:

I love looking at Food accounts, but they always make me so hungry. My favorites are @newforkcity and @austinmymouth (since I go to school at the University of Texas at Austin). @drinksintheair is also super entertaining and has awesome backdrops.


Guilty Pleasures:

Warm chocolate chip cookies are definitely my weakness. I also am obsessed with Prosecco! For my birthday, I had a cake in the shape of a Prosecco bottle.


Name one thing you want to do before you die:

I really want to go Skydiving but have always been way too scared. This past semester I went paragliding in Switzerland, so I’m starting to get over my fear of heights!



I love to workout and am super into fitness classes. I recently learned how to cook, so I’m always searching Pinterest for cool new recipes. I love to travel and hang with my family and friends.


Something Embarrassing About Yourself:

I used to be terrified of getting shots at a Doctor’s office, so I would run around the entire office crying hysterically! It was super mortifying for my mom to deal with.


Quotes you disagree with:

“Life is like riding a bicycle. To keep your balance you must keep moving,”-Albert Einstein. I personally don’t know how to ride a bike so don’t know if I could apply this to my life so easily…


Favorite Animal:

My dogs: Frisbee and Max. Frisbee is a Bichon Frisee and Max is a chubby miniature golden doodle. They’re basically my parent’s favorite children.


Who is your celeb style inspiration?

Blake Lively, aka Serena Van der Woodson, can seriously pull off any outfit. Her hubby is pretty good looking himself!


Biggest Pet Peeve:

I can’t stand when people crack their knuckles. The sound is cringe-worthy!


What can you not leave the house without?

A Diet Coke bottle—I’m seriously addicted. I had the hardest time in Italy because they don’t have Diet Coke there!


Dream kiss?

Justin Bieber, of course. For my 16th birthday party, I had a life-size cut out of him!


One thing in your closet you can’t live without:

Rompers: so comfy and amazing for almost any occasion.


You’ve traded numbers, who makes the first move…you or him?

Your move… I’m super shy when I first meet people, so I’d have to say he would have to make the first move and text me. After the first move, I’m fair game.


We’re so excited to have Haley back in the States and joining our CB family! Stay tuned to see what she’ll do next!

From Beginning to End with Celiac Disease

Our newest member to the Crush Brands team, Emily, tells about her experience with Celiac Disease.


First of all, I never chose to have this disease, like many others in the world I struggled getting a diagnosis for over a decade. I’d also like to clarify that although I don’t absolutely have to be gluten free, I’d rather not die a slow painful death caused by dying intestines….

Gluten killed the villi in my intestines, which are the little absorbing mechanisms that give your body the nutrition it needs from the food you eat.

To every waitress and confused health nut, this is not because I’m a hippie or because I’m super trendy! & although I won’t die upon consumption, it will sure feel like it to my insides.


To tell you the truth, it’s been a long and stressful journey. For years I sought out doctor after doctor, leaving only with words like “we will have to run more tests” or “try this medicine for a month and see if that helps.” With my only symptoms being extremely painful and relentless Restless Leg Syndrome(RLS) and occasional hives.

The medicinal world is great for most people, but waiting more than 10 years to finally realize what was dragging me down was honestly the worst part. (and yes I mean worse than giving up ALL my favorite foods within a 2 hour period.)

My parents have always been extremely supportive of my life, and I had seen doctors throughout childhood to try and understand my various symptoms, but the results were always the same. “She’ll grow out of it.” Well I didn’t. When I turned 18 I decided I have to start researching doctors and finally get to the bottom of this. Thousands of dollars and dozens of tests later I was still at ground zero. My doctors thought I was drug seeking or maybe just crazy. My parents were starting to think so too.

Frustrated, I literally gave up. I stayed on the medicine prescribed and told myself I just have to live with the pain seeping from my legs every night.

FFWD to age 21.

My RLS has become worse than ever, especially with added stress of being a senior in college. Someone suggested I see a hematologist, this blood doctor was apparently the end all be all to my diagnosis issues. Why on earth did none of those dozens of other doctors suggest a blood doctor? I took plenty of blood tests for everyone else, why not see someone who specializes in blood?

I’m glad I listened, because I had given up and settled.

They drew blood and I met the doctor. Within THREE MINUTES…. THREE WHOLE MINUTES of sitting in his office he was able to tell me “I believe you have Celiac Disease” proceeding to tell me that my iron has been at or just above the anemia threshold for god knows how long… and there are more tests to confirm. This time was different, within one dreadfully long and excruciating week I was able to stare my diagnosis in the face and say goodbye to gluten forever.

Goodbye to sandwiches, pizza, chinese food, beer, pasta, garlic bread, chicken wings, pancakes and waffles and most other AMAZING FOODS.


Day 1 of Gluten Free Diet: Depression

Day 14 of Gluten Free Diet: Anxiety

Day 21 of Gluten Free Diet: Guilt

I was getting more depressed by the day finding out more and more foods that I couldn’t eat. I was anxious because I now had to read EVERY SINGLE FOOD LABEL ON EVERYTHING I INGEST.

Ask anyone… its horribly intimidating.

Then guilt, not only do I have to be gluten free but family dinners, date nights, restaurant choices, recipe books, grocery stores, and state fairs, EVERYTHING WAS DIFFERENT. I honestly struggled with the idea of having to be gluten free around the people I love every day, even when they weren’t.


Day 45 of Gluten Free Diet: Relief

Finally I saw the light when I met my nutritionist and she opened my eyes to a world of gluten free goodies, tips and tricks and easy things I can do to change. I’m going to share some of those with you today, just incase you hate gluten or maybe it hates you… Either way these things saved me and brought me back to life.

1st: 1 to 1 Gluten Free flour! This is a 100% substitute for any recipe calling for flour. My favorite is in the green box at Walmart in the Gluten Free section. Although it’s much finer than traditional flour it has been the best mix I have found to date. Also you can try Bob’s Red Mill 1 to 1, it is more expensive and it has 2/3 the amount of the brand I referred to earlier – also an amazing thing to keep on hand.

2nd: Udi’s Gluten Free bread! This bread is the closest I can get to real bread these days, partially because I have been too lazy to make GF bread myself. Udi’s is freezer bread, I just pop it in a gluten free toaster (designated toaster that has never had gluten in it) or in the oven on broil for a brief period of time. Toast it to taste, soft or crunchy…and I’m back to bread loving for a quick and easy meal.

3rd: Gluten free pasta! This pasta tastes absolutely NO different than regular pasta, unless you eat it plain. My favorite is the yellow box of Ronzoni I use it as a replacement at family dinners, family gatherings and no one can even tell. It truly is a win for me because I can eat it, and a win for whoever I’m with.

4th: Gluten free soy sauce! Don’t spring for the cheap kind, Kikkoman is the best brand & the price is hardly any different. I’ve made plenty of Chinese food recipes at home and they have turned out amazing!

5th: Find me Gluten Free! This app is a life saver when traveling! Seriously, you should download it now. It tells you which restaurants have GF options and which are celiac friendly. Good users like myself typically leave reviews about the experience to help the app and other people who choose to be or have to be gluten free.

Naming a few other favorite brands and restaurants: Snyder’s gluten free pretzels, Chex Cereal, Frito Lay (most of their chips are corn based, double check ingredient list for wheat), Local Oven bakery (100% GF facility), The Cheesecake Factory, BJ’s Brewhouse, Mellow Mushroom, Live – G Free, and Bob’s Red Mill.


*TIP* Some restaurants in Texas carry GF Local Oven Bakery bread like Smashburger and Great Outdoors, you just have to ask!

*TIP* be on the look out for beauty and healthcare products that contain hidden gluten… Pfizer does not have a gluten free facility and the drug manufacturer told me to stay clear of all of their products and medicines. + steer clear of Cheerios, Annie’s, Ian’s, and GF Goldfish.

Tweet us @CrushBrands – always happy to connect with other fellow celiac’s, or if its your choice that’s cool too!

New Crush Brands Headquarters

After many months of anticipation, stress and a million disasters thwarted, we are finally moved into our new office in North Dallas.

5232 Forest Lane, Suite #170, Dallas, Texas 75244


Crush Brands is settling in nicely. Our immediate neighbors to the right, who keep us looking young and beautiful, Enlighten, and to our left, Dr. David Feinstein’s medical practice – Diabetes and Endocrinology. Our CB owner and founder, Lauren Feinstein has found a nice synergistic groove between businesses owned by her father (Dr. David Feinstein) and sisters (Kari Ceitlin, owner of Enlighten and Abby Bates, a senior technician at Enlighten). It is truly a family affair!

The atmosphere is contagious; it is such a productive and calm inviting space.

To give credit where credit is due, Kari lead the charge of pushing us all to discontinue paying rent and create our own space. It is her fearless thought process that inspired the whole team to take this leap. Kari has always been unafraid of hard work and dreaming big. Kari is is a busy mom of 3 young boys and is wife to Jay Ceitlin, a highly respected and well know real estate juggernaut who is also a business owner at Shop Co’s – a multi-service retail real estate firm. #PowerCouple


Yes, Kari lead the charge, however, none of this would have been possible without Dr. David Feinstein. He is ranked on the global directory of “Who’s Who,” listed in “Best Doctors in Dallas” since 1992, a national speaker for some of the worlds biggest pharmaceutical companies, a national thought leader in Endocrinology, a clinical professor of internal medicine at Southwestern Medical School (since 1990), and on the advisory board of the American Diabetes Association. As a metabolic and hormone specialist, his practice lent itself perfectly to the inception of Enlighten which began as laser hair removal company for many “hormonally dysfunctional patients” and has since progressed multi fold, now offering hundreds of services. #LifeSaver


Enlighten is a professional medical spa that helps patients attain the most youthful and beautiful look possible. Boasting non-invasive youth seeking procedures like: Photofacials, Fraxel, Ultherapy, Botox, Voluma, Jevederm, Thermage, Clear & Brilliant, MicroDermal Infusion, Chemical Peels, and of course, laser hair removal.

One of the best perks of being smack in the middle of all of this, we will never get wrinkles or be in need of insulin.

Lauren Feinstein founded Crush Brands in 2010, before anyone even really knew what a social media manager was. With almost 6 years of experience, Lauren is considered to be a veteran in this new age industry. Crush Brands has grown to be as full service digital marketing company, primarily representing clients who are people of high public interest (athletes, celebrities, politicians) and luxury brands. Because of the nature of this business we do not disclose who our clients are, but we will say this, many are household names.


Come on by and check out our new space. We can help with your health, beauty, and digital marketing ALL UNDER ONE ROOF!


New CB Member Alert!

We are so excited that Emily Heidt has joined the CB team! Get to know her in this fun Q & A!

Be sure to follow her on Instagram: @emz993

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  1. Where did you go to college:  University of North Texas
  2. What is your degree in:  Marketing and Business-to-Business Professional Selling.
  3. Favorite Animal:  My dog Scooby Doo, and also my hedgehog, Spike!!
  4. Do you have any siblings?  Two slightly older brothers Andrew and Daniel (who even knows their mental age), and my stepsister, Sam!
  5. Favorite TV show?  The Walking Dead! Even though I’m horrified of zombies!
  6. Have you ever been out of the country:  I lived in London for a couple years for my Dad’s job and traveled around Europe when I was growing up!
  7. PC or Mac:  Mac & one of each please!!!
  8.  Your most recent life challenge to overcome:  I found out about a year ago that I have Celiac Disease, which means I have to say goodbye to gluten and to all my favorite foods. The upside is, I love to cook and find new recipes and I’m glad I don’t have to be sick all the time anymore.
  9. What do you order at Starbucks:  On occasion I’ll drink a White Mocha Carmel Frappuccino, but I’m super into their gluten free marshmallow dream bars!
  10. One random talent that most wouldn’t know you have:   I can actually beat box pretty well; I can also solve a rubix cube in 2 minutes flat.
  11. Favorite Song:  This changes all the time. But currently: What Do You Mean by Justin Bieber.
  12. Guilty Pleasures:  I have a big problem always crafting cakes and desserts that are gluten free, which end up being super delicious!
  13. Name one food you cant live without?  Sushi, specifically Simon Sushi in Plano, Texas! I’ve been going to this sushi place since I was born, it seriously has the best quality you can find in DFW.
  14. An embarrassing moment that still makes you cringe?  I tripped and fell flat on my face during one of the most important interviews of my life; I literally just got up and laughed it off. Also: One time my friend and I wrote this super catchy song and contacted Snoop Dog’s oldest son on Instagram and he actually loved it, and wanted to help us with it!
  15. Name one thing you want to do before you die?  Have an awesome tree house built by Pete Nelson in the mountains somewhere and live out my retirement.
  16. Hobbies you have:  I love Photography and outdoorsy activities, like camping, kayaking and hiking! I also love working out outside! I most recently completed a sprint triathlon; I’m big into swimming, biking, running, rollerblading and long boarding.
  17. What are three things still left on your bucket list?  Go to Harry Potter World, have a show on Food Network, and have a closet the size of my living room!
  18. Favorite social media platform?  Instagram! I have 3 different accounts, one for gluten free food, my personal, and one for my photography!
  19. Best prank you have ever pulled on someone?  High School, Senior Prank we had a flash rave in the cafeteria and had all the lights turned out and music blaring through the whole school, not too long after we finished dancing we had a huge food fight!
  20. Biggest Pet Peeve?  Smacking your mouth while chewing. Literally the worst sound ever.
  21. You can play the starring role in one TV show that’s already aired, what would it be?  I would be Robin on HIMYM (How I Met Your Mother) I seriously love her and Ted!
  22. You’ve traded numbers, who makes the first move…you or him?  I’m definitely not afraid to make the first move but seeing as I have more traditional dating views, he’ll probably make the first move since I would wait several months. It’s also been a while since I’ve exchanged numbers with a guy considering I’ve been living with my boyfriend Brandon for 4+ years!Screen Shot 2015-10-08 at 9.46.50 AM
  23. What 3 songs would be included in the soundtrack to your life?  Drops of Jupiter – Train; Peanut Butter & Jelly – Cadillac Don; The Thrill – Wiz Khalifa
  24. Favorite Quote:  I don’t know who said it, but “Live life like a Bow & Arrow, if you feel like you are being dragged backwards in life, don’t worry, because chances are you will be launched into something much better.”

Sydney’s Band of Gold

Friends & Family,

The team at Crush Brands wanted to let you all know a little about what’s going on with us!

We have been working with an organization called the Cure Starts Now Texas for the past few months in helping them get ready for their biggest event of the year, Sydney’s Band of Gold gala. We were introduced to them through one of our amazing clients, Amy Vanderoef. Amy brought this organization to our attention as the emcee for the gala and an integral part of their recent success; we were immediately drawn to get involved. They are a federal non-profit 501(c)(3) status, 100% of proceeds go to research for pediatric brain cancer, primarily DIPG (Diffuse Intrinsic Pontine Glioma) which is a highly aggressive brain tumor in children.

CB is honored to be a platinum sponsor of the event.

This event is a night to honor Sydney Bjornberg, daughter of Michelle & Steve, sister to Nicholas. Sydney was just 11 when she was diagnosed with DIPG. A happy little girl who loved her family, friends, and Taylor Swift. Her tumor worked much faster than any scientist could and ultimately she succumbed to the disease.  Even more heartbreaking, mortality rates have been unchanged in the last decade as research has not progressed at all.

Let’s change that together!

As a sponsor we have a few tables for our guests, so if you are interested contact September 26th at 6:00pm.

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If you are less of a gala person and are more of a golfer, consider coming out at 8:00am

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Or go to both!

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And be sure to wave to the SKYLVL drones, which will be filming something you have likely never seen before!

Twitter, don’t silence those that don’t have a voice.


Really interesting article about Twitter having problems with the balance of anonymity:

They want to try and keep people safe in the Wild Wild West, that is Twitter, but the flip side would be catastrophic.


The essence of Twitter is how it connects the world, and allows us all to be civilian journalists. Cracking down on Tor users silences those who need a voice most.  Tor helps to keep websites from tracking users locations. Their services let users publish web sites and other content without needing to reveal the location of the site.

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This is a very controversial topic, but for now we stand on the side of Anonymous.


Not Just Another Face In The Crowd


Dallas Supercross

Not five seconds into the race and our hearts are pounding & my brother, Cade Clason, wheels are already rubber side up….here is how it feels to watch your loved one perform in one of the most physically demanding & dangerous sports in the world, Supercross.


Cade & I

You see the riders get pumped up on the starting line….well that process starts in the car, on the way to the track. For Dallas SX it was all about the Uptown Funk!

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Team Gurrnaid Energy

As a sister, once I get to the track I know my role. I know when it comes to me and race days, I am on food patrol. It’s easy to get caught up in the hustle & bustle of the racing and practice. If Cade isn’t reminded to eat he won’t and for anyone who knows him this is probably shocking news.


AT&T Stadium Entrance

In Supercross, the day starts with three practices, the first is a free practice, the second two are timed, and it is important to get your fastest laps in to qualify for the “night show.” Sitting in the stands watching practice is not as nerve racking as the actual race. There aren’t that many people in the stands, and it is more of a calm environment. The most nerve racking part of practice is watching the lap times on the big screen.

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Dallas SX Press Day


Cade & his trainer Brandon Haas, from ClubMX

Once the lights go down and the smoke starts billowing, that’s when the nerves kick in. I can’t speak for anyone else, but I know that it’s the good kind of nerves. People are cheering, yelling, and can’t wait for the gate to drop.


Dallas Opening Ceremonies

Cade says that the nerves on the starting line are the good kind. For me sitting in the stands, it is the OMG-holy-shit that’s a small first turn for twenty two riders to be charging toward. The roar of the crowd is usually an exciting thing. The worst feeling is sitting in the crowd & hearing them gasp. I instantly look twice to make sure that Cade is still on two wheels. 90% of the time I can sigh in relief, but the other 10% of the time, when I am waiting for him to get up, the worst.


Sister, Aunt, Friend, Grandma, Friend

An everyday person would think “why would you support a sport that could potentially leave you broken or even worse.” Supercross is one of the most physically demanding & dangerous sports in the world. However, what we would say to those people is you get nerves as a family member watching, but for most that have been around the sport for years, they know there is no place for nerves. This is what your rider loves to do; he could just as easily get hurt driving to the race, as he could when racing in it. Crashes are part of the sport & so is banging bars (racing battle) and throwing big whips (jumping big jumps.)

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Crash in Dallas

When Cade raced in Dallas, he did not have a great night. He had some crashes and a pile up in the first turn. Each time he got up, brushed it off, and got back on his bike. Those split seconds while Cade is on the ground…pure torture. However once he gets up I take a sigh of relief & breath easy. That is the determination & strength that he has to bring to every race because Supercross is full of highs & lows.


Cade with his whole family after the race

At the end of the day, nothing beats the sport of Supercross & the family you gain from it. It takes a village to support someone at this level; whether it is mechanics, brothers, sisters, or teammates. I have made life long friends while supporting Cade across the country, and nothing beats seeing him make his dreams a reality.

Gone but still growing.

As fans continue to follow and support the social media accounts of their greatest icons, social media managers will be on the other side of the computer. Not to take the authenticity away, but to preserve it.

Celebrities Facebook walls, Instagram comments, and tweets become filled with thoughts and memories after their passing. Recent social media posts are remembered as some of their last personal thoughts. However, the truth is their brand will continue to live on without them and their social media will continue to be an outlet for their brand to grow.

Celebrities like Joan Rivers, Donna Summer, & Michael Jackson have only seen increases in their digital real estate post death. This goes to show the bond between celebrities and their fans is an everlasting one.

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Celebrities are known for their public personas, so it’s understandable that their deaths evoke displays of public mourning and a need to cling on to what they have left behind, specifically their social media & their brand.

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When celebrities pass away, they often attract more media attention than while alive. Their death appears to strongly elevate the celebrity’s status and increase the value of their products and digital real estate.

Forbes estimates Michael Jackson who passed away in 2009 earned $160 million in 2014 alone. Elvis Presley who passed in 1977 had a net worth of 14 million when he died and he now earns about $50 million every year. Not to mention the fact that Elvis was not present in a social media age, he has still acquired 12 million fans on Facebook for a social media manager to be able to continue to promote his brand.

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When a shocking death happens in the midst of a new movie release such as: Night At The Museum: Secret of the Tomb (Robin Williams), Batman (Heath Ledger), Fast and the Furious (Paul Walker), and The Hunger Games (Philip Seymour) there becomes a large need from the fans to see their last movie.

Night At The Museum: Secret of the Tomb has already earned Robin Williams $17 million in its debut weekend. The NATM movies have always done well, but the un-timely death of this comedian & actor has sent an overwhelming boost of movies sales to see his last movie.

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To the fans the relationship with their favorite celebrities is as real and intimate as any relationship can be. For them social media is a connection to the life that once was their favorite celebrity. Fans choose to hinge on any post or comment made by that account, as it’s their way of holding on to their memory and continuing to be involved with that celebrity’s brand.

The continuing following by the fans leads the accounts social media manager who  knows the in’s and outs of their past clients, they know their likes and dislikes because they are now continuing on their clients voice on social media and promoting their brand.

Joan Rivers, Michael Jackson, Elvis Presley and Robin Williams can & will continue to shape the values, attitudes, and personalities of fans even after their death.