Gone but still growing.

As fans continue to follow and support the social media accounts of their greatest icons, social media managers will be on the other side of the computer. Not to take the authenticity away, but to preserve it.

Celebrities Facebook walls, Instagram comments, and tweets become filled with thoughts and memories after their passing. Recent social media posts are remembered as some of their last personal thoughts. However, the truth is their brand will continue to live on without them and their social media will continue to be an outlet for their brand to grow.

Celebrities like Joan Rivers, Donna Summer, & Michael Jackson have only seen increases in their digital real estate post death. This goes to show the bond between celebrities and their fans is an everlasting one.

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Celebrities are known for their public personas, so it’s understandable that their deaths evoke displays of public mourning and a need to cling on to what they have left behind, specifically their social media & their brand.

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When celebrities pass away, they often attract more media attention than while alive. Their death appears to strongly elevate the celebrity’s status and increase the value of their products and digital real estate.

Forbes estimates Michael Jackson who passed away in 2009 earned $160 million in 2014 alone. Elvis Presley who passed in 1977 had a net worth of 14 million when he died and he now earns about $50 million every year. Not to mention the fact that Elvis was not present in a social media age, he has still acquired 12 million fans on Facebook for a social media manager to be able to continue to promote his brand.

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When a shocking death happens in the midst of a new movie release such as: Night At The Museum: Secret of the Tomb (Robin Williams), Batman (Heath Ledger), Fast and the Furious (Paul Walker), and The Hunger Games (Philip Seymour) there becomes a large need from the fans to see their last movie.

Night At The Museum: Secret of the Tomb has already earned Robin Williams $17 million in its debut weekend. The NATM movies have always done well, but the un-timely death of this comedian & actor has sent an overwhelming boost of movies sales to see his last movie.

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To the fans the relationship with their favorite celebrities is as real and intimate as any relationship can be. For them social media is a connection to the life that once was their favorite celebrity. Fans choose to hinge on any post or comment made by that account, as it’s their way of holding on to their memory and continuing to be involved with that celebrity’s brand.

The continuing following by the fans leads the accounts social media manager who  knows the in’s and outs of their past clients, they know their likes and dislikes because they are now continuing on their clients voice on social media and promoting their brand.

Joan Rivers, Michael Jackson, Elvis Presley and Robin Williams can & will continue to shape the values, attitudes, and personalities of fans even after their death.


Just putting it out there…PET PEEVES.

We all have them. It is about time someone spoke up.

  • Chewing gum….unnamed
  • When you are at the nail salon and the manicurists are speaking Vietnamese, laughing. Obviously they know I didn’t put a bra on today but you don’t have to laugh! RUDE!

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  • When I hold the door open for someone and they don’t say thank you. The same goes for when I stop my car so that you can walk across the street, I better see some hustle out of you! Knees to chest, KNEES TO CHEST.

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  • Inspirational FB posts every day…. Just because you can quote bible scriptures doesn’t mean you’re living right. You still a whore.

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  • Taxes. I mean after all of the money they take out of my paychecks, the least they can do is send me a picture of the family I am supporting.


  • A new #WCW or #MCM every week got me like….Oh you’re dating someone else already I thought the 5 second rule only applied to food…. whore.

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  • Food Pictures on Social Media. We all love an oozzing chocolate cookie….but your salad with strawberries….NOBODY CARES & that is not food porn.

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  • When somebody sends you a “K” txt….never and I repeat never is this OK!

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  • When people text you first and then don’t respond when you text them back…..MAKE IT SNAPPY.

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  • Indecisive Text Messages…..I need to talk to you….Screen Shot 2014-11-17 at 10.38.30 AM
  • The workout “Grunter.” We all see you can lift a lot of weight. We don’t need to hear you too.

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  • If I call you and you text me “did you call”….obviously I called that’s why it says MISSED CALL. If I wanted to text you I wouldn’t have bothered calling.Screen Shot 2014-11-17 at 10.31.05 AM
  • People liking their own statuses. Might as well post a picture of you patting yourself on the back.

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  • Following and then immediately unfollowing on Instagram. Stop creeping for my EX’s new girlfriend!

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  • Couples who sit on the same side of the booth together. Just STOP.Screen Shot 2014-11-17 at 10.42.24 AM

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The hottest & most happening….

For some of us it’s a witty tag line, hot picture, or an obscene amount of followers. Whatever the case may be, we all have a few things we look at before we make the coveted like button go blue or the follow button go green.

We can’t deny that 50% of the time we are all a little stingy with our likes and follows…but there are a few people that make it impossible for us at Crush Brands to pass them by….for good reason:

For your #ROTFL…

  • Instagram: @miserable_men….Imagine the last time you took your boyfriend or dad shopping with you and getting to see the pictures of them waiting while you try on your 7th round of clothes at Forever 21…safe to say your gay bestie will never be published on this instagram account.

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  • Instagram: @babewalker, the writer of Physcos, is raginginly funny, and his posts never pass without a good laugh. Skip your daily workout and get your crunches in laughing.Screen shot 2014-07-16 at 3.25.35 PM
  • Facebook: The Funny Pic Page

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  • Twitter: @FriendlyAssh0leAsshole…YES…friendly…debatable…HILARIOUS…without a question.

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  • Blog: Betches Luv This, a perfect place to get your bitch savvy on. Amazing content based off of life or advice on how to deal with a clingy ex. This blog is sure to keep you laughing and feed your inner biotch.

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Those with taste so good we almost hate to love them…

  • Instagram: @lilyghalichi, she may look like a Persian Barbie on the outside, but this bombshell lawyer/Shah’s of Sunset star, is one hell of a fashionista and getting paid for it….duhh…she doesn’t lack style or sass.Screen shot 2014-07-15 at 11.07.45 PM
  • Facebook: Fashionably Kay is a homegrown fashion icon straight from her high school hallways, to now taking fashion blogging by storm. This girl has rocking taste and isn’t afraid to let her opinion be known about certain trends…good or bad and lets be honest…we appreciate that!

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  • Twitter: @makeupblogging Wake up in the morning feeling like P. Diddy…..uhh maybe not, but this twitter will have your face looking on point with tutorials and always up to date makeup finds.

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  • YouTube: The MMandLShow…who wouldn’t want to follow two hot blondes who you can learn about LITERALLY every beauty tip in the world from! HELLO GORGEOUS!Screen shot 2014-07-16 at 3.47.42 PM
  • Blog: Boobs & Loubs….We all have a few guilty pleasures, and at Crush Brands, #RichKids is one of our guiltiest. Morgan Stewart has a lavish & savvy take on fashion…as she says “for the girl creating her own future. For the boy who digs boobs.” Screen shot 2014-07-15 at 10.40.10 PM

For our foodies…

  • Instagram: @nicolesslaw is giving us the juicy scoop on all things food and bringing her followers the best of the best food and restaurants.Screen shot 2014-07-16 at 3.32.12 PM
  • Twitter: @7eleven Gas stations honestly don’t get any better. If you aren’t sold on hitting them with the follow, just know they are almost always giving away free snacks 😉 #YourWelcome


  • Facebook: Eat More Chocolate…Joe Harberg is unwavering on the quest for the WORLDS GREATEST CHOCOLATE….need we say more?Screen shot 2014-07-15 at 11.14.18 PMScreen shot 2014-07-16 at 3.51.43 PM
  • Blog: I am a food blog, new recipes everyday, straight to the point, delicious food. Simple & Sweet, just how we like it!

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Blah Blah Blah, ESPN…get some new material:

  • Instagram: @deandrejordan6….L.A. Clippers player/BFF with Blake Griffin and he’s all about the practical jokes. Perfect combo of sporty meets funny.Screen shot 2014-07-15 at 11.15.40 PM
  • Facebook: XGames….we all get sick of the everyday basketball, football, and all the other BALL sports, so throw some boards & jumps into your feed with some KICKASS athletes!Screen shot 2014-07-15 at 11.16.29 PM
  • Twitter: @JohnnyFootball…Oh Johnny Manziel…you make it so easy for this parody account to be hilarious. Every tweet is laughable and leaves you wishing J.Manziel was your BFF.

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  • Blog: Korked Bats, taking on sports news with a little humor. A way better twist to the daily sports scene.

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 As if we needed anything else….here is some certified feel good follows….

  • Instagram: @theworldshideaways, finds some of the world’s most beautiful destinations, accompanied by pictures that make you feel as if you’re already there.#HappyHappyHappyScreen shot 2014-07-16 at 9.37.14 AM
  • Facebook: Elite Daily “Gen Y, for Gen Y.” Considering themselves a voice for Generation Y, and posting about real shit.

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  • Twitter: @gooodvibeees, perfect place for some daily encouragement or for those of you with a #Selfie that might need that perfect inspirational quote. Here is your goldmine!Screen shot 2014-07-15 at 10.50.08 PM
  • Blog: Humans of New York, a truly incredibly collection of random people and their stories.Screen shot 2014-07-15 at 11.26.44 PM



To post or not to post that is the question….

It’s safe to say at Crush Brands we LOVE social media. Hashtags, selfies, you name it, we love it. Thanks to facebook, instagram, and twitter it can take about two seconds to share the pic of you and your duck face to all of your followers, or that delicious meal you just grilled, which happens to have an amazing sunset in the back, shoot another insta moment. Hey, we’ve all been there, going a little picture crazy and we’ve all been perusing our timelines saying “Ugh not another baby picture.” Its easy to get caught up in the social media moment, however we have a few ways you can keep your followers happy and keep you savvy when deciding on pictures to upload and which to keep on your camera roll.


o   Posting a ton of pictures in one day will only annoy your followers and clog their feeds; this is the #1 way to get unfollowed. No matter who you are, four pictures a day is the ultimate. 

o   If you went to a great party or event one or two pictures…or hell whip up a collage if you can’t decide on your favorites.

ImageImageClassic family pic #Boring…..playing in the ocean however…looks like a blast and it’s not something you see everyday! POST!

o   A #selfie everyday isn’t good for you or your followers…and its just annoying. 

 o Don’t take the above the wrong way we all have those days where were like “damn I look good”….upload that picture and own it, but save us the ohhh #NoMakeup #IDontCare caption…you know you look good and so do we.

o   One baby/dog/cat photo every few days is tolerable, remember self-control instagrammers.


This collage is a Grade A example of too much….yes your dog is adorable…but with this collage your too overwhelmed to even take in the cuteness!

o   Sunsets….we see them everyday…nobody cares that yours was extra pretty tonight.

o   When it comes to pictures of your food…if your at your local TGI Fridays save those for snapchat…if your in France eating escargot we can handle a picture.

o   Met your favorite celeb….post that and let everyone be jealous, plus if your lucky you might get a response from them!

o   Is the screenshot your about to upload an inside joke or something all of your followers can relate to….if its on our timeline we want to laugh too.


o   If you are making a peace sign or duckface in a fun picture….awesome post it…..if you are being serious about it….ABORT

o   No need to #MCM or #WCW every week…every now and then we love to see you and your significant love all over our timeline…but if its every week we are lead to the thinking “OMG your girlfriend is your #WCW….didn’t see that one coming” 😉

o   Found an adorable baby picture of yourself…totally expectable on Thursdays….#TBT…DUH

o  Last but not least….when posting a picture you have to think if its 1 am and your five tequila shots deep…might not be the best time to post anything.


Now guys all that said don’t be “that guy” or “that girl” clogging up our feeds…..keep it classy and back away from your smart phone people. Always keep your followers guessing what you’re going to post next 😉


Social Media’s Relationship Status: It’s Complicated.


The dating world is hard enough finding the right person, but in this day in age, we are thrown for another loop with social media.  There’s no rule book for how to handle relationships online, you just have to go with your gut, but what if your gut feeling is all wrong?  Here are a few tips and tricks for how to handle relationships through social media.  It might shock you what you didn’t think about.

1.  I met someone and we seem to have hit it off, we’ve exchanged numbers, but how do I approach talking to them via social media?

You don’t want to come off as a creepy stalker, but sometimes you need to get the ball rolling.  So how do you show someone you’re interested through the best social media outlet?  There’s a level system that we try to follow that helps with how we contact people through social media.  The lowest level is real time picture chatting apps such as Snapchat.  Why not send them a quick Snapchat of something you two would both find funny?   Just be careful  with what you send because people are able to screenshot those pics.  If you get a Snapchat back, keep this flirtation going, it will most likely lead to more.  Beginning to communicate through Snapchat opens doors to becoming Facebook,  Twitter, and Instagram friends, which leads to the next level of social communication, Facebook chat.  If the one you’re interested in keeps chatting you back, you can jump to the next level, Facebook messages. Once you’ve messaged back and forth, you’re probably ready to jump to text messaging, if you aren’t doing that already.  At this level you should be flirting and able to initiate hanging out.  We tend to save the final level, phone calls, for a more personal relationship, for say dating.  Once you’re at that level, you should be on your way to something  that’s more than just a fling.  If on any of these levels it seems like you’re doing all the talking, chill out and play it cool, otherwise you’ll look like you’re coming on too strong and scare them off.

2.  But what if I don’t have their number?

It’s time to get creative.  You can actually skip the first two steps and go straight to Facebook messaging, for you don’t have to be Facebook friends to send messages.  This way you can reach out in a chill manner, like “hey, great seeing you the other day, I was going to ask to see if you wanted to get dinner sometime, but I didn’t have your number.”  And go from there.  The main point to stress is that you have to be cool and somewhat patient, but your waiting should pay off.

3.   Relationship Status: Is it okay to post about my romantic life?

Some critics believe you shouldn’t air your dirty laundry, and they might have a valid point.  When beginning a new relationship, it’s already complicated enough introducing your new boo to everyone, why add the digital world to that mix?  By keeping your Facebook relationship quiet, you avoid people interfering, unwanted judgment, crazy exes blowing up your phone, lectures from overprotective parents, and you keep nosy co-workers out of your personal life.  But on the other side, if you’re single and looking for a relationship, what better method is there than letting all your Facebook friends know you’re single and looking.

In terms of sharing actual details and status updates of your relationship, an article by allfacebook.com says, “A new study by Abine shows that many people aren’t shy about posting information such as relationship status and sexual orientation.”  The Abine study found that out of 1000 U.S. adults, 53 percent said they post about their love lives on Facebook, compared with 37 percent who do so on other social media sites.  Of people who post about their love lives online, the most common thing to post about is relationship status (81%).

So the conclusion:  It is all about personal preference, but if you want to show some love, it’s totally acceptable to let the world know who your significant other is, but please, make sure it’s serious.


4. How do I share my relationship online without over sharing?

Like all other things with social media, moderation is key.  You don’t post a billion of pictures of your dog, the cutest thing that ever lived, on Facebook, so why would it be different with your significant other?  A few couple photos here and there, that’s perfectly okay, but no one cares about your daily couple selfie.  Also have some class.  No one wants to see you all over your boyfriend in public or online.  Your sloppy kiss photos are better left as private moments for you and your other half.  And you don’t need to regularly profess your love or give the digital community a play-by-play of your relationship.  Share some words of encouragement here and there, show a little affection, but you don’t need to get mushy all over your significant other’s profile or update us about how your love muffin found your ticklish spot… again.  All your social media friends see that, taking what should be a personal sentiment to something your whole social media network reads.   There’s a way to be fun and flirty through social media without over sharing.  If it’s something you wouldn’t read about another couple or wouldn’t like to see, then why post it yourself?  Sometimes less is more.

5. What happens when things go South?

Breaking up is hard to do, and when dealing with social media, it’s like breaking up all over again.  Luckily for Facebook users, there’s an app,  KillSwitch, which completely rids any signs of that pesky ex.  The only set back is you still have to be friends with them for it to work.  In cases of other social media accounts, the best way to handle the breakup is to make a clean break.  Clear out everything and anything that reminds you of them, you’ll thank yourself for that later.  Yes it may be embarrassing for people to see online that you just went through a breakup, but we’ve all gone through it, we know and understand the drill.

Six Top Apps That Will Make Your Photo An InstaStar

With pictures and video dominating social media accounts such as Twitter, Facebook, and Instagram, how do you stick out, get likes, and  become famous in the giant pool of hashtagged photos and videos?

Wanna know the secret?  Regular Instagram filters just aren’t cutting it anymore.  Sure your favorite Instagram filters might make your photo look AMAZING, but we’ve seen the Earlybird, XProII and Hefe filters for the thousandth time.  Social media users wanna see something new, innovative, and creative that comes with a full packed punch of wow.  The way to get it?  That’s simple!  The trick is not what you can do on Instagram, its what you can do with Instagram in combination with other apps.  Take a look at these six mindblowing apps, they will take your photos to the next level and make you an InstaStar on all social media accounts!


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1. Over

Feel like you need to add some text to your photo, but you want something more artsy?  The Over app allows users to add text to their pics with fonts from the Over library, as well as font files from your phone.   Over also provides beautiful artwork with text to add to your photos.  Whether its a caption, quote, or sign, this app adds a textual element to your images that is appealing and engaging to viewers.

Cost: $1.99

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With  70 photo filters, such as film grain, textures, light leaks, and gradients, Mextures serves as a miniphotoshop app, which allows you to build-up as many layers as you wish and experiment with blending modes.  This app is extremely user-friendly and performs at a rapid pace, causing no delays for your artistic endeavor.  It also allows you to save your created layer looks for future use.  Mextures is the must have app for anyone looking to take their photos one step further, for it truly does just that.

Cost: $0.99

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Looking to make your photos appear more abstract?  This is the perfect app for that!   Decim8 allows you to experiment with 25 different digital effects, turning your photo into something new and unpredictable.  The randomness is what makes this app so exciting, for no effect is ever the exact same twice.  Like what you see though? The app does allow to save your favorite combinations of layered effects, giving you a similar look, feel, or style of a previously finished photo.  The abstractor, this app definitely provides something unseen for social media users that is enjoyable to experiment with, so have at it!

Cost: $0.99






4. InstaCollage

Wishing to create a picture storyboard to show your social media friends?  InstaCollage allows users to combine photos of various shapes and sizes into one framed image with optional text.  With 63 adjustable layouts, 43 borders, and 18 photo effects to apply to each individual photo,  the options are endless!  The app also allows users to adjust border and background color, place photos in the order they see fit, and manipulate text color, size, font, and placement.  Whether creating a pictorial story or sharing memories, InstaCollage is an app worth exploring.  Similar to the app Diptic, we prefer InstaCollage because you can use multiple texts all over your collage, and the major kicker, its free!

Cost: FREE







Do you feel your photo is lacking that wow factor?  Why not try InstaShapes?  With over 55 shapes to choose from, this app adds a little something extra to your photos.  The app allows you to change your shape color, position, and opacity while also providing photo filters.  You can also adjust brightness, contrast, and saturation to your image.  This app, though simple, provides a fun and flirty experience to your pic that gives people a reason to look at your social media accounts.

Cost: FREE

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6. InstaBlend

If you’re looking for a more artistic look, InstaBlend is the perfect app for that!  InstaBlend takes two separate photos and layers them,  creating a double exposed look.  What makes this so cool is the app user can adjust how much the two images blend, as well as the brightness and contrast of each layered image.  There also is a filter feature which heightens the artistic feel to your photo.  Make people think you’re a pro photographer who knows how to use a camera with this app!

Cost: FREE

Hashtags Come to Facebook: #Good or #Bad?

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The time has come. Facebook is officially using #hashtags.

Last week, hashtagging made its debut as a feature on Facebook. For years, the general public has associated the use of hashtagging on Twitter, Instagram, and Tumblr as a tool for key word searching to gain new followers and to join organized conversations. What makes hashtags a powerful Social Media perk is that they are hyperlinked to a feed that displays all conversations mentioning that hashtagged word or phrase within the given social media site in real time.

So why is Facebook just NOW hopping on the hashtag bandwagon? Here are 4 reasons why.

1.    Hashtagging brings people together.

With over a billion people using Facebook every day, the company had an opportunity to create additional value by bringing together people who are talking about the same things, especially if they might not be connected. For instance, the NCAA Men’s Basketball National Championship achieved 70 million Facebook interactions about the tournament. No one is Facebook friends with every single person that mentioned NCAA, but these relevant conversations unite the Facebook community together, especially if hashtagging is in place.

2.    Hashtagging keeps Facebook as the top dog.

The hashtag has always been known as a major driver behind Twitter. Facebook’s move to adopt the hashtag undoubtedly places the company as a direct competitor to Twitter. That’s a good thing for Facebook IPO holders as well as brands utilizing Facebook ads, since Twitter is no small social network.  Since Facebook now has hashtags, Facebook can now easily steal traffic away from Twitter, Instagram, and Tumblr because users who reshare their Facebook posts from other Social Media platforms will have their hashtags become clickable, making their links link back to the related conversation on Facebook.

3.  Hashtagging will bring in the dough.

By incorporating hashtags, Facebook plans to increase their dominating ad revenues.  Facebook is already encouraging brands to use hashtags to increase their reach.  Imagine tapping into the 88-100 million Facebook users who are active during prime time television through hash tags.  With hashtags, users will be persuaded to share and connect to trending thoughts, and this will also allow them to be more open to sharing information publicly, enabling existing and new ad products to gain greater audiences on Facebook.

Advertisers in the future will also be able to place banner ads on the website based on hashtags, which permits advertisers to reach a more fine-tuned audience.  Alexander Cho from The Motley Fool quotes that “User engagement statistics will go up leading to higher conversion rates for advertisers, which will directly translate into higher average revenue per user.”  With all this untapped revenue, why not use hashtags?  It was only a matter of time Facebook joined the club. 

4. Hashtags will get you what you want faster.

For those who know how to use hashtags, implementing them on Facebook will not hinder their Facebook experience, but rather, improve their user quality, for it will promote the use of information at a more accessible rate.  Facebook users will know the latest current trends and be able to not only read about their favorite topics, but discuss them at a faster pace, the kind of minute-to-minute conversation that Twitter had over Facebook until now.

While many advantages come with adding hashtags to Facebook, people do not take well to change.  Hashtags are definitely a change that we are waiting to see in action. In terms of Social Media, work with this new feature and use it in a way that will benefit your brand as well as organize conversations with friends.  Like with all Social Media, there is a time & place for hashtags, so don’t excessively use them and choose your words wisely.